Monday, December 13, 2010

Drinking

The current law in Georgia according to the National Minimum Drinking Age Act of 1984 says that no person under the age of 21 may purchase or consume alcohol. This law affects people who want to or choose to consume alcohol, especially if they are younger than the age of 21. I believe the age is set at 21 because, just like buying tobacco, people need a sufficient amount of time to develop a sense of responsibility and the ability to make responsible choices. More information can be found on the drinking age laws at http://www.youthrights.net/index.php?title=Drinking_age.




This graph shows the percentage of people in different age groups and sexes who consume alcohol normally, heavily, or binge drink. In all three categories the percentages are highest for males from the age of 18-25. 







This video is an advertisement for Dos Equis which is a brand of beer. This ad is targeting an older audience by having the main character be an older man. It underlines that he is a brave man with many good qualities. It then illustrates that this man drinks Dos Equis. This ad is suggesting that if one wants to be like this man than he must drink Dos Equis as well.











This video shows a few different perspectives of people and why they believe the drinking age should stay at 21. Statistics are also given during the video to further support its argument.


This topic can be compared to both The Corporation documentary watched in class and the United States Constitution. The US Constitution organizes different laws and restrictions on people living in the United States. Just as this document describes what people can and cannot do, this law acts as a restriction allowing only people over the age of 21 to purchase or consume alcohol. The topic of the age requirement for alcohol also connects to The Corporation. In the same way that marketing can be viewed by companies in the tobacco business, advertising their products to a specific audience can also be seen by alcohol companies. As illustrated earlier, the commercial by Dos Equis is targeting an older audience were as other advertisements by other companies might target a different or younger audience.

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